This Privacy Statement applies to appStrategy LLC (“appStrategy,” “we,” “us,” or “our”) and explains how information you provide to us or that we obtain about you from your use of our websites, products and services, is used and shared. Our privacy practices set forth here reflect appStrategy’s activity as a data controller. This Privacy Statement applies only to the website (our “Website”) and does not apply to any other third parties, even if links to their websites are on our Website. We recommend that you review the privacy statements of the other parties with whom you interact.

For purposes of this Privacy Statement, “Business Partners” means subcontractors, vendors or other entities with whom we have ongoing business relationships to provide products, services or information. “Personal Information” means information that can identify you, such as your name, telephone number, email address, Internet Protocol (“IP”) address and location data.


We may ask you to provide Personal Information when you use our Website, attend a appStrategy event, or when you: Use our websites or applications; Request quotes, services, support, downloads, trials, whitepapers, training or information; Place orders for products or services or register for events or webinars; Create and manage an account; Participate in surveys, sweepstakes or other promotional activities online or in any other venue; Provide a testimonial; Subscribe to newsletters, marketing and promotional emails or other materials; Interact with us on third party social networks (subject to that third party’s terms of use and privacy policies); or Contact us.

We may collect information you choose to provide about you and your company, which may include your company name, your name, title, e-mail address, postal address, login ID, password, and telephone number. Forms that you choose to complete will indicate whether information requested is mandatory or voluntary. If you make a purchase, we may ask for your credit card number and billing information.


We may automatically collect behavioral and usage information about your visits to our Website, including the pages you view, the links and advertisements you click, search terms you enter, and other actions you take in connection with our website and services. We may also collect certain information from the browser you use to come to our website, such as your IP address, device identifier, location data, browser type and language, access times, the Uniform Resource Locator (URL) of the website that referred you to our website and the URL to which you browse away from our site if you click on a link on our site.

In order to offer you a more consistent and personalized experience in your interactions with appStrategy, information collected through one source may be combined with information appStrategy obtains through other sources. This may include information that allows us to identify you across multiple devices through which you access our Website. We may also supplement the information we collect with information obtained from other parties, including our Business Partners and other third parties. Examples of how we may use this information include using your data to help us improve your experience using our Website, to present you with options tailored to your preferences and for targeted advertising purposes as explained below. For more information on the use of cookies and other similar tracking technologies including how to opt out, please see [link to relevant section that gives this information].

Some appStrategy services may be co-branded and offered in conjunction with another company. If you register for, or use, such services, both appStrategy and the other company may receive information collected in conjunction with the co-branded services, and may use the information according to each company’s privacy statement and other agreements with you.


We may obtain information about you from third party sources such as public databases, our Business Partners, joint marketing partners, social media platforms, and from other third parties. Examples of the information we may receive from other sources include: page-view information from some Business Partners with which we operate co-branded services or joint offerings, and credit history information from credit bureaus. We may use the information to better understand you, to enhance our ability to provide relevant marketing, products and services to you and to help prevent and detect fraud.


In the course of using our products and services, appStrategy customers and their end-users may choose to integrate data that contains personal data of their individual customers. The information our customers and their end-users integrate through the appStrategy services is processed by appStrategy purely on behalf of the customer at the customer’s sole discretion and direction. appStrategy’s privacy practices for these instances of processing will be governed by the contract that we have in place with our customers, and not by this Privacy Statement.

If you have any questions or concerns about how such information is handled or would like to exercise your rights with respect to such data, you should in the first instance contact the person or entity (i.e the data controller) who has contracted with appStrategy to use the appStrategy service to host or process this information (e.g. your employer). They control the personal information in these cases and determine the security settings within the account, its access controls and credentials. We will, however, provide assistance to our customers to address any concerns you may have, in accordance with the terms of our contract with them.


appStrategy may use your Personal Information to:

Deliver the products and support or carry out the transactions you have requested;
Send communications to you, such as your transaction status (for example, order confirmations), information about products and services available from appStrategy and its corporate affiliates, event announcements, important product notices including those announcing changes to our terms or policies, promotional offers and surveys;
Facilitate the use of our Website and communications from our Business Partners;
Advertise and market appStrategy products by, for example, delivering targeted ads on this and other web sites, analyzing the effectiveness of ads, and determining whether you would be interested in receiving offers about new products or services;
Administer, customize, personalize, analyze and improve our products, services (including the content and advertisements on our Website), technologies, communications and relationship with you;
Enforce our conditions of sale, our Website terms and/or separate contracts (if applicable) with you;
Prevent fraud and other prohibited or illegal activities;
Protect the security or integrity of our Website, our business, or our products or services; or
Perform other functions or serve other purposes, as disclosed to you at the point of collection or as required or permitted by law.
If appStrategy is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.


We may share Personal Information with corporate affiliates to carry out transactions you request, to make our business or that of our corporate affiliates more responsive to your needs, including so that our corporate affiliates may provide you with information about those corporate affiliates’ products and services, or for research or analysis. We may also disclose Personal Information in connection with legal orders from law enforcement or other government bodies; as required by law or regulation; to protect the rights of appStrategy, its customers, the public, or others; to combat fraud or criminal activity; or with your consent.

In addition, we may share Personal Information to carry out transactions you request with Business Partners that help appStrategy or our corporate affiliates customize, analyze and/or improve our communication or relationship with you. This may include requests relating to appStrategy products or services. We will only share Personal Information with Business Partners who share appStrategy’s commitment to protecting your Personal Information. Except as described above, we will not disclose Personal Information to third parties for their own marketing purposes unless you have provided consent.

We may disclose your Personal Information for any purpose with your consent.

We may share information with a purchaser of all or part of appStrategy or our corporate affiliates.

We may aggregate or de-identify information so that it does not identify you and share that and other non-personal information with third parties for any purpose.


Our legal basis for collecting and using your Personal Information as described in this Privacy Statement will depend on the Personal Information concerned and the specific context in which we collect it. In general, we collect and process your Personal Information on one or more of the following bases:

Your consent, for example where we have obtained your consent to process your Personal Information for certain activities (such as the use of cookies for online tracking and analysis). You are free to withdraw your consent at any time by contacting If you withdraw your consent, it will not affect the lawfulness of any processing based on your consent before you withdrew it. Where applicable, we may ask for your consent to processing at the point where you provide your Personal Information.
To comply with a contractual obligation (for example, using your shipment details to make delivery where you have bought a product from us or using your personal details where you have asked us to do something before making a purchase, such as providing you with a quote). We will advise you upon collection whether the provision of your Personal Information is mandatory and of the possible consequences if you do not provide us with your information.
For compliance with appStrategy’s legal obligations where other laws require the processing of your Personal Information (for example, health and safety, taxation and anti-money laundering laws) or where we need your Personal Information to protect your vital interests or those of another person.
appStrategy’s (and its Business Partners’) legitimate interests which include the provision of this website and/or relevant products and services, and/or the carrying out of marketing and profiling activities, provided always that our legitimate interests are not outweighed by any prejudice or harm to your rights and freedoms.

If you have any questions or need more information concerning the legal basis on which we collect your Personal Information, please contact us at


We will retain your Personal Information as necessary in connection with the purposes described in this Privacy Statement, for as long as your account is active, and in accordance with appStrategy’s retention policies and applicable law. For more information on the relevant timeframe or criteria to determine the retention period please contact


appStrategy may transfer your Personal Information to other companies within our Business Partners, if required for the purposes described in this Privacy Statement. This may involve the transfer of your Personal Information to countries outside your home country or region, including outside the European Economic Area if that is your region, which may have a different level of data protection from your home country. Such countries may include, without limitation, the United States and other countries in which appStrategy or Business Partners maintain facilities. In order to provide adequate protection for the transfer of your Personal Information, we have in place contractual arrangements (such as the European Commission’s Standard Contractual Clauses as appropriate) with our parent company, corporate affiliates and Business Partners in respect of such transfers. We will take all reasonable technical and organizational measures to safeguard Personal Information we transfer.


Where the processing of your Personal Information is subject to EU data protection laws, you have the following data subject rights. Please note that these rights are not absolute and in certain cases are subject to conditions as specified in applicable law.

Access: you have the right to request information about how we process your Personal Information and to obtain a copy of that Personal Information.
Rectification: you have the right to request the rectification of inaccurate Personal Information about you and for any incomplete Personal Information about you to be completed.
Objection: you have the right to object to the processing of your Personal Information, which is based on our legitimate interests (as described above).
Erasure: you have the right to request the erasure of your Personal Information (subject to certain conditions).
Automated decision-making: you have the right not to have a decision made about you that is based solely on automated processing if that decision produces legal or similarly significant effects concerning you.
Restriction: you have the right to ask us to restrict our processing of your Personal Information, so that we no longer process that information until the restriction is lifted.
Portability: you have the right to receive your Personal Information, which you have provided to us, in a structured, commonly used and machine-readable format and to have that information transmitted to another organization in certain circumstances.

In addition to the above, you have the right to lodge a complaint with a supervisory authority if you consider that our processing of your Personal Information infringes applicable data protection law.

If you have any questions about the type of Personal Information we hold about you or if you wish to request deletion or correction of Personal Information we hold about you, or exercise any other data subject right, please send a written request to or to the postal address provided at the bottom of this Privacy Statement. While we will make reasonable efforts to accommodate your request, we reserve the right to reject such access requests or to impose restrictions or requirements upon such requests if required or permitted by applicable law.


You may choose to receive or not receive marketing communications from appStrategy by indicating your preferences. Opportunities to select your preferences include the following:

You can click “unsubscribe” in any marketing email communications we send you, or
You can send us an email at;
If you wish to change or update your Personal Information, please contact us at

Please allow up to 5 business days for your email preferences and any updates of your Personal Information to take effect. We will then retain your information for as long as your account is active or as needed to provide you services and as necessary to comply with our legal, regulatory or compliance obligations. If you opt out of receiving marketing communications, we may still communicate with you in connection with transactions you request and/or servicing your account.

Any marketing by appStrategy, or any third parties on behalf of appStrategy, will be conducted in accordance with applicable laws and include (where applicable) methods to allow you to express your preferences (including being removed from our advertising and marketing lists as set out above).


appStrategy is committed to protecting the security of your Personal Information. appStrategy takes all reasonable steps to protect your Personal Information from misuse, interference and loss, as well as unauthorized access, modification or disclosure. The ways we do this include:

Using encryption when collecting or transferring sensitive information, such as credit card details;
Having in place technical and organizational measures designed to ensure the ongoing integrity, availability and resilience of processing systems and services;
Limiting physical access to our premises;
Limiting access to the information we collect about you;
Ensuring that we and our Business Partners have appropriate security safeguards to keep Personal Information secure; and
Where required by law, destroying or de-identifying Personal Information.

We encourage you to keep any passwords you use confidential and to be careful to avoid “phishing” scams where someone may send you an email that appears to be from appStrategy asking for your personal information. appStrategy will not request your ID or password through email.


appStrategy takes children’s privacy seriously. We do not knowingly collect Personal Information from children through our Website. If you are a child as understood by the laws of your country, please do not submit any Personal Information through our Website without the express consent and participation of a parent or guardian.



Our Website uses “cookies” to enable you to sign in to our services and to help personalize your online experience. These technologies and the information collected about you may be used to track your activity across multiple devices. Where appropriate, we use cookies to store your preferences and other information on your computer in order to save you time by eliminating the need to enter the same information repeatedly.

A cookie is a piece of text that is placed on your computer’s hard drive. Depending on the settings you have selected, your browser adds the text to your device as a small file. Many browsers are set to accept cookies by default. You have the ability to accept or decline cookies as you prefer. The Help portion of your web browser, most likely found on the toolbar, typically tells you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Note that disabling or declining cookies may prevent the use of certain features of our Website, including the ability to login to the site.


As is true of most web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We may link this automatically-collected data to Personal Information in order to personalize our communications with you.


appStrategy also works with third party advertising and personalization partners that use cookies and Internet browsing to help us display personalized content and appropriate advertising during your visits to our Website and other websites. For example, if you view a product on our Website, you may see offers for similar products on other websites you visit. Cookies placed by our third party partners also assist us with measuring the performance of our advertising campaigns, the links and ads you click on, other actions you take on those web pages, and the site from which you came before arriving at a web page. These cookies can be effective whether you are on or another website. If you opt out of receiving targeted display advertising, the data associated with these cookies will not be used.

Similarly, third parties use cookies to deliver advertising for companies other than appStrategy to you on the Internet, based on your visits to our Website and other websites, and to measure the effectiveness of those advertising campaigns. These cookies assist the third parties in identifying the pages you view, the links and ads you click on, other actions you take on those web pages, and the site from which you came before arriving at a web page.


Some marketing you receive, including email marketing, may also be personalized based on your visits to our Website and your browsing and purchase history. In addition, when you click on some links in email marketing you receive, our email service provider may place a cookie on your browser. This cookie would be linked to your email address and used to gather information about the products and services you view on our Website. Information gathered may be used to personalize and customize future email marketing messages you receive. You may opt out of this use by clicking on the unsubscribe link provided in every personalized email marketing message you receive sent from or on behalf of appStrategy.


appStrategy or its Business Partners may use web beacons on our Website, in our email messages, in our email messages, in our advertisements on other websites, or in our advertisements in others’ email messages. Similarly, third parties whose content or ads appear on our Website, may also place web beacons in their ads or emails for purposes of measuring the effectiveness of the content, ads or email messages.

A web beacon is an electronic image that can be used to recognize a cookie on your computer when you view a web page or email message. Web beacons help us measure the effectiveness of our Website and our advertising in various ways. For example, web beacons may count the number of individuals who visit our Website from a particular advertisement, or who make a purchase from our Website after viewing a particular advertisement, or they may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may also measure the effectiveness of our email campaigns, by counting the number of individuals who open or act upon an email message, determining when an email message is opened and determining how many times an email message is forwarded. Subject to local laws, we may combine the information that we collect through web beacons with other Personal Information we have collected from you.

The information we collect through web beacons may include some limited Personal Information, and web beacons allow us to recognize users by accessing appStrategy cookies. We may also combine the information that we collect through web beacons with other information we have collected from you. We use all of this information to better tailor our marketing to you and may use this information for other purposes, such as to enable a shopping cart, customize content on our Website and undertake internal research.

We may allow some of our Business Partners to compile individual information or aggregated statistics from the use of web beacons on our site by appStrategy, its agents or others, to determine the effectiveness of online marketing and to develop statistics on how often clicking on an advertisement results in a purchase or other action on the advertiser’s site. Aggregate information may include demographic and usage information.

You can make some web beacons unusable by rejecting cookies in your web browser as described in the How We and Our Partners Use Cookies section above.

When you visit our Website or view one of our email messages, we may use pixel tags (also called “clear” gifs), tracking links and/or similar technology to note some of the pages you visit on our Website. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through web beacons, pixel tags, tracking links and similar technology in combination with your Personal Information to personalize your experience on our Website and to provide you with more useful and relevant advertisements.


Our Website includes social media features, such as a Youtube “Like” button and widgets, such as the “Share this” button or interactive mini-programs that run on our Website. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy statement of the company providing it and not by this Privacy Statement.


Our Website may contain links to third-party sites. appStrategy cannot control and is not responsible for the privacy practices of such third-party sites. appStrategy encourages users to be aware when they leave our Website, and to read the privacy statements of each website they visit. This Privacy Statement applies only to appStrategy.


Our Website offers publicly-accessible blogs or community forums. Please be aware that any information you provide in these blogs or forums may be read, collected, and used by others who access them. To request removal of your Personal Information from our blog or community forum, contact us at In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.


This Privacy Statement is effective as of August 23, 2019. appStrategy reserves the right to change this Privacy Statement at any time. If appStrategy materially changes its Privacy Statement, we will either notify users via e-mail or via a prominent notice posted on our Website prior to the change becoming effective. (see Changes are effective as of the date we post them on the appStrategy Privacy Statement page. We encourage you to periodically review this Privacy Statement to be informed of how we are using and protecting your Personal Information.


For data subjects located in the EU:

Unless otherwise stated, appStrategy LLC is the data controller of your Personal Information. For the purposes of the General Data Protection Regulation 2016, appStrategy has appointed appStrategy LTD to be its representative in the EU, see contact below


If you have questions about this Privacy Statement or would like to contact us for any reason regarding our privacy practices, you may :

1. Contact appStrategy via e-mail at or

2. Send postal mail to the following address:
The Blanche Building
210 N Marion Ave.
Lake City, FL 32055

3. Send postal mail or email to appStrategy’s Representative, appStrategy LTD in Ireland, at the following address:
appStrategy Ltd
Attention: Law Department – Privacy


Last Updated August 23, 2019