Privacy Notice

This notice explains what personal information we collect through this website and our support Help Center, why we collect it, who we share it with, how long we keep it, and the choices and rights you have. We have written it in plain language, and it is meant to meet the transparency requirements of the EU General Data Protection Regulation (GDPR) and the UK GDPR.

Who we are

appStrategy LLC (“appStrategy”, “we”, “us”) is the controller of the personal information described in this notice. Our address is 245 Riverside Avenue, Suite 100, Jacksonville, FL 32202, USA.

You can contact us about privacy at support@appstrategy.com. For our European offices (France and Ireland) you can also write to sales@appstrategy.eu.

This notice covers www.appstrategy.com and the appStrategy Help Center. Other websites, including product sites such as apprules.ai, may have their own privacy notices.

What we collect, why, and our legal basis

We collect only the information that you give us or that is needed to keep this website secure. We do not ask for sensitive personal data (such as health or financial information), so please do not include any in your messages.

Where	Information	Why we use it	Legal basis (GDPR)
Contact form	Name, company, email address, country (optional), type of request, product and edition of interest, your message, and the IP address and time of submission	To answer your request and provide information, quotes, trials, demos or partner details	Legitimate interests in responding to business enquiries (Art. 6(1)(f)); steps you ask us to take before a contract (Art. 6(1)(b))
Emails you send us	Your name, email address and the content of your message	To reply and keep a record of our conversation	Legitimate interests (Art. 6(1)(f)); steps before or under a contract (Art. 6(1)(b))
Support tickets and the Help Center	Name, email address, the content and attachments of your ticket, and Help Center account details if you register	To provide technical support and manage your tickets	Performance of a contract or steps before one (Art. 6(1)(b)); legitimate interests in supporting our customers (Art. 6(1)(f))
Spam and abuse protection	IP address, hidden-field and timing checks, the result of a Cloudflare Turnstile check, and a one-way (hashed) version of your IP address used to limit repeated submissions	To protect our forms and website from bots and abuse	Legitimate interests in keeping our systems secure (Art. 6(1)(f))
Web server logs	IP address, browser type, pages requested and time of request, kept by our hosting provider	To run and secure the website	Legitimate interests (Art. 6(1)(f))
Your browser settings	Your light or dark theme choice, stored only in your own browser	To remember your preference between pages	Not sent to us; no consent needed because it is strictly functional

Providing the information marked as required on our forms is necessary for us to answer you. If you choose not to provide it, we may not be able to respond.

Cookies and similar technologies

We do not use advertising, tracking or analytics cookies on this website. The site stores one preference in your browser, your light or dark theme choice, so that it is remembered as you move between pages.

The contact page uses Cloudflare Turnstile, a service that tells real visitors from automated bots. Turnstile may use limited browser storage or cookies for this purpose, and Cloudflare receives technical information such as your IP address when it runs. We use it only to protect the form. You can read how Cloudflare handles data in its own privacy policy.

If you follow links to other sites (for example YouTube or LinkedIn) or open our Help Center, those sites may set their own cookies under their own policies.

How we use your information

To reply to your enquiries and provide the information, quotes, trials and demos you ask for.
To provide and manage technical support.
To send a confirmation email after you contact us through the form.
To keep our website, forms and systems secure and prevent abuse.
To meet our legal obligations and to establish, exercise or defend legal claims.

We contact you about your request. We will send you marketing emails only where you have asked for them or where the law allows, and every marketing email will include a way to unsubscribe. We do not use your information for automated decision-making or profiling that has legal or similarly significant effects on you.

Who we share your information with

We do not sell your personal information. We share it only with:

Service providers (processors) that help us run our website and communicate with you, acting on our instructions. They include our web hosting provider, our email provider, Cloudflare (Turnstile spam protection) and Zoho (Zoho Desk, which runs our Help Center and support tickets), as well as the business systems we use to manage enquiries, such as customer-relationship management software.
Professional advisers, authorities and courts where we are required to by law or need to protect our rights.
A successor business, if appStrategy is involved in a merger, acquisition or sale of assets. We would tell you if your information became subject to a different notice.

International transfers

appStrategy is based in the United States, and some of our providers operate in the United States and other countries. If you are in the European Economic Area, the United Kingdom or Switzerland, your information may therefore be transferred to and processed in countries that do not have the same data protection laws as your own.

When we do this, we use appropriate safeguards required by law, such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or an adequacy decision or data privacy framework where the recipient is covered by one. You can contact us to ask for more information about these safeguards.

How long we keep your information

Information	How long
Contact form enquiries and emails	For as long as needed to deal with your request and for a reasonable period afterwards for follow-up and our business records. If you become a customer or partner, we keep records for the length of the relationship and as the law requires.
Support tickets	For as long as needed to support you and the products you use, and to meet our legal obligations.
Anti-abuse records	Only a hashed form of your IP address is stored for rate limiting, and these records are deleted automatically within hours.
Web server logs	Kept by our hosting provider for a limited period under its own retention settings.

When we no longer need information, we delete or anonymise it.

Your rights

If the GDPR or UK GDPR applies to you, you have the right to:

Access the personal information we hold about you and get a copy of it.
Correct information that is inaccurate or incomplete.
Erase your information in certain circumstances (the “right to be forgotten”).
Restrict how we use your information in certain circumstances.
Receive the information you gave us in a portable format, and ask us to send it to another organisation where this is technically possible.
Object to processing that is based on our legitimate interests, and to direct marketing at any time.
Withdraw consent at any time, where we rely on your consent. This does not affect what we did before you withdrew it.

To use any of these rights, email support@appstrategy.com and tell us what you would like us to do. We may need to confirm your identity first. We aim to respond within one month, and we do not charge a fee unless a request is clearly unfounded or excessive.

You also have the right to complain to your data protection authority. In the EU you can find yours in the list of national authorities, and in the UK you can contact the Information Commissioner’s Office. We would appreciate the chance to put things right first, so please contact us if you have a concern.

Security

We use reasonable technical and organisational measures to protect your information, including encrypted connections (HTTPS), restricted access to the systems that hold it, and spam and abuse protection on our forms. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children

Our website and services are intended for businesses and are not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has given us personal information, please contact us and we will delete it.

Additional information for US residents

We do not sell personal information, and we do not share it for cross-context behavioural advertising. Residents of California and certain other US states may have the right to ask what personal information we hold about them, to correct or delete it, and not to be treated differently for exercising those rights. You can make a request using the contact details below.

Links to other websites

Our website links to other sites, including documentation, video and social media sites and our product sites. We are not responsible for the privacy practices of other sites, so please read their privacy notices.

Changes to this notice

We may update this notice from time to time. When we do, we will change the “Last updated” date at the top of this page. If we make a significant change, we will make it prominent on the website.

Contact us

Questions, concerns or requests about this notice or your personal information:

Email: support@appstrategy.com
Europe: sales@appstrategy.eu
Post: appStrategy LLC, 245 Riverside Avenue, Suite 100, Jacksonville, FL 32202, USA
Or use our contact form

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